Old Souls

Build, streamline and evolve together with solution

Introduction: In the realm of e-commerce, the nexus of captivating design and seamless functionality is paramount for business triumph. This case study illuminates the collaboration between Old Souls, a provider of quality outdoor gear, and me. Together, we embarked on a journey to construct an exemplary Shopify website that not only showcased their products but also embodied the spirit of outdoor adventure.

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+ Shopify

+ E-commerce

+ Content Creation

+ Lead Generation

+ UX/UI Design

Oldsouls_Website

Result: Result: 1. An immersive online platform that authentically translated the rugged charm and adventurous spirit of Old Souls. 2. Increased user engagement facilitated by an intuitive and visually appealing interface. 3. Streamlined online transactions with enhanced e-commerce functionalities. 4. Improved online visibility achieved through effective SEO strategies.

Visual and typograpy hierarchy

Font Type: Poppins – Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By laying out elements logically and strategically, designers influence users’ perceptions and guide them to desired actions. Users notice larger elements more easily can convert. Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium SemiBold Bold Regular Medium Semi Bold Bold

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Client

Matthew Millstein

Release Date

Jul 25, 2023

Role

Development, Design, E-commerce, UI & UX Design, Content Creation, Lead Generation